Back when Ecommerce websites were a new phenomenon, merely being present on Ecommerce platforms was considered an achievement. Those days are long gone. Now, you can invest in an Ecommerce websites builder and yet fail to attract customers.

Does this mean that the Ecommerce solution Shopify has to offer doesn’t meet the mark? Is it the fault of your Ecommerce solutions provider? No. There is so much even the best websites builder 2018 has to offer can do for you.

Here are some factors that differentiate a good Ecommerce website from a bad one.


A subpar Ecommerce website would merely serve as a channel to buy goods. However, great sites take it further up the notch. They deliver a customized experience. Regardless of the convenience provided by online stores, customers crave the personal touch offered by brick and mortar stores. A good online store tends to bridge this gap. Whether it be personalized discounts or recommending products as per purchase history, these little things matter.

After-sale support

It doesn’t matter what channel you use, after-sale support is key. Some businesses tend to use beautiful Ecommerce websites design. Yet, they fail to satisfy customers with their after-sale services. At the end of the day, retaining customers is the goal. You can use the features of the top websites builder to do so. Whether it be 24/7 support or quick replies, it all matters to the customer.


A brand is all about being consistent. Rather than focusing on building a single store, good Ecommerce websites aim to build a brand instead. And to build a brand, you must ensure that you use the same theme throughout. Hence, selecting Ecommerce websites templates that go well with your overall brand image is very important.

How to do it?

Before you incorporate these insights into your website, start by investing in a top websites builder. Choose wisely. There are quite a few options in the market. Hence, it is important to conduct an Ecommerce platforms comparison. If you are on a tight budget, you can try to find the best free Ecommerce website builder. Website builder free of cost exist and can help you get started.


Use these insights to create the perfect Ecommerce website. Stand out from the crowd. Attract customers to your website.