Why Johnny Can’t Read Your Web Page (and How To Make Sure He Can)

Web pages that render properly in some browsers and not in others are a big headache for site managers – and a pet peeve of mine. In a perfect world, pages would look and work the same in all major browsers; of course, in the real world, that simply just doesn’t happen. To uncover these [...]

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Increasing Newsletter Open Rates

If you do any email marketing, chances are you’re familiar with your newsletter open rate, which is simply the percentage of people who view the email you sent. Naturally, the goal is to have an open rate that is as high as possible. Although there are lots of factors to consider when sending promotions, such [...]

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How to Irritate Your Visitors

Always be honest with people if you want their trust. This is as true in life as it should be on the Internet. Today, while visiting the site of one of the leading Mac OCR vendors, I saw a link labeled ‘Demo,’ which I clicked, assuming it would take me to the page where I [...]

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8 Priorities of a Well Run Web Site

Often the most confusing thing about running a website is knowing what to do first.  With so much to do, and without a clear set of priorities, you can end up devoting too much attention to things that don’t matter and completely forget the things that do.  But if you have your priorities in order [...]

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Easy Way to Crosspost Your Blog To Twitter

A few months ago I wrote a post describing some of the methods available for taking your blog content and automatically cross-posting it to Twitter. At that time, I suggested Alex King’s Twitter Tools plugin as the best solution. I still love that plugin; in fact, it’s what I continue to use for this blog. [...]

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The Forgotten Domain Problem

For several years, I banked with Commerce Bank. Last year, like many banks,  Commerce had financial trouble and was acquired by TD Bank. From my perspective, the acquisition went smoothly. So smoothly, in fact, that I didn’t know about the changeover until I paid a visit to my local branch, where I found a completely [...]

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Get The Message Across With Transactional Emails

When was the last time you didn’t open an order confirmation email? Now, what about confirmations to various subscription services, Do you open them? If you’re like most people, you probably do. Studies have shown that Transactional Emails, as they’re known,  are opened and read about 75% of the time. In contrast, regular email newsletters [...]

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