One of the biggest problems in developing pay-per-click ad campaigns is knowing which keywords to target. The basic premise of building keyword lists is simple: The more keyword phrases you can target, the more traffic you can drive to your site. And by targeting some of the more obscure long tailish phrases, you can lower your per-click charges, since many of your competitors won’t take the time to do the research to identify them, thus keeping the bid prices low.
In short, building comprehensive lists of possible search phrases is among the most crucial elements of an PPC marketing campaign. It’s also an extremely time-consuming chore that screams for some form of automated assistance.
Today I learned of a Google product called Search Based Keyword Tool (SBKT) that does exactly that. Over at Occam’s Razor there is an extended description of the tool and how you can make the most of it. I can’t overstate how important this tool can be: If building keyword lists for AdWords campaigns is one of your concerns, this article is a must read.
