Today Mailchimp weighed in with another in their series of useful posts on crafting effective online promotional emails. Today’s example illustrates the 10 most common spam filter triggers and is well worth a read.
Some of the advice is commonsense – don’t use ALL CAPS – while other parts are just plain amusing. Did you know that having the phrase, ‘extra inches,’ in your email, even if you sell tape measures, is going to almost guarantee you’ll be flagged as a spammer? I didn’t, but upon reflection it makes sense.
I ran into a similar case myself several years ago at Critical Mention. One of our clients was a pharmaceutical company and they wanted to monitor televsion mentions of popular drugs, including, ahem, Viagra. No matter what I did, I was unable to get those emails delivered until I convinced the client’s IT staff that our servers weren’t spamming them.
